Benefits to Business and Consumers via Social Media

Years ago there was a dramatic shift in how  people and organizations began to  interact with each other: the web came to the workplace and became the de-facto tool for organizations in industries of every kind. In 2012, the evolution continues with the coming of age of Social Business as social computing, policies, governance and cultures are integrated into enterprise design and organizations are focused on socially enabling business processes.

Google Plus:

It gives one the ability to create “Circles”; groups of people you follow that fit categories, interests, or any other segments. It is appropriate for B2B, B2C and consumer applications.  It is free and takes less than 5 minutes to register as consumer or business.  Enables organizations  to build brand equity.  Allows consumers to build their personal brands and become someone of influence. Since it is a Google product, it appears SEO is increased (anecdotal).


It is free to join Twitter. Enables organizations to build brand equity and participate in real-time conversations w/ customers.  Allows consumers to build their personal brands. 140 character limit requires interactivity and creativity.  Mobile friendly.  Consumers increase influence and businesses boost SEO and campaigns; Organizations have ability to get input directly consumers as to issues with products or services; also get input on


Hottest social media platform on the planet right nowwith  lots of eyeballs for organizations to build brands# 3 social network in the US-(Wasserman, T.).  Visit Pinterest and request an invitation. Process is seamless to start using it.  Nearly 5 million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site. (Hayden, B, Copy Blogger)  Very sticky site which allows images and videos to be pinned for display for all to see.  “A picture truly is worth a thousand words”



Enables organizations to build brand equity, hunt for talent and tell their brand story to customers, suppliers and partners.  Allows consumers to build their personal brands, find jobs, network and stay connected.  # 4 most popular social media platform in U.S.-(Wasserman, T.).  Ability to join groups; industry related, job specific and a variety of others to connect with like-minded people.


Enables organizations to build brand equity via promos, giveaways and other specials for frequent visitors.  Encourages consumers Allows consumers to build their personal brands, connect with friends and share interesting content.  Add interesting content that can be shared; most dynamic social media platform on the planet thus far by building a sense of community for individuals and businesses.


Belief vs. Fact vs. Assumption

In 1954, 25 year-old British medical student, Roger Bannister, broke the four minute mile.  Up until that point, it was thought not possible that a human being could achieve such a feat.  Within the year following this historic accomplishment, the four minute mile threshold was broken sixteen more times.

What was the difference?

Human beings are a bi-product of their belief system.  When we think something is impossible, our expectations drop as does our performance.  You become what you think about!

The Rule of 3

If you are not familiar with it then I suggest that you introduce yourself quickly.  I believe that it is the most highly effective technique for disseminating information with a punch. 

As an aspiring Brandpreneur, you have been told, over and over, ad nauseam, that your ability to convey your message with impact is critical to your long-term success.  Like so many of us, I knew what to do but was often unclear how to do it well.  The changed a few years ago after I had an opportunity to view a talk by former Apple CEO, Steve Jobs.  At the time, it was no secret that Steve Jobs was a masterful presenter and marketer.  It was there that I witnessed first-hand the “rule of 3”.  It was fascinating watching Steve Jobs both excite and influence a live audience.  Have I ever told you how much I love learning new things? 

What is the “Rule of 3”?

Items grouped in 3’s are more pleasant to the listener’s ear, easier to remember, and enhance the audience’s ability to digest the message.

Here are some examples:

Christianity: Father, Son, and Holy Spirit

U.S. Declaration of Independence: “Life, liberty, and the pursuit of happiness”

Real estate: Location, Location, Location

Nursery Rhymes: Three Little Pigs & Three Blind Mice

Barack Obama, Inaugural Speech: “we must pick ourselves up, dust ourselves off, and begin again the work of remaking America

Julius Caesar, “I came. I saw. I conquered.

Sound familiar? There are so many more but I think you get the point.  The magic behind this principle lies in the fact that audiences have an expectation that presentations will consist of three distinct parts: a beginning, middle, and an end. If one is missing, the audience walks away confused, unsatisfied and frankly uninterested.

Tip:  Take some time to think about how you might use the “rule of 3” to highlight your brand, product or service whether it is in front of a live audience, webinar, interview or during a team meeting. For example, “People utilize my services for three distinct reasons: a)…b)…c)…  “We will accomplish three things today….” “I am different because of 1)…2)…3)…

If you are able to master this skill-set, you will be more persuasive while also enhancing your ability to convey your message with a significant impact.  On a side note, I highly recommend that you visit YouTube and view some of his old speeches.  You will find him consistently utilizing the technique in his presentations. 

It is about progress not perfection. It is as easy 1, 2, and 3!!!